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BACK IT UP
Texturising Cream For Shapeshifting Styles
Powerful texturising styling cream
Helps curls, waves, and other hairstyles retain shape
Adds moisture and shine
Great for adding texture for all hair types
Bed Head's new addition, Back It Up Texturizing Cream, is a powerful styling product that adds definition, body, and shine. If you loved Bed Head On The Rebound, you will love Back It Up! Our One-scrunch technology helps hair spring back into shape by simply moving the hair. Formulated with Styling Resin and lightweight silicones, this texture cream provides thermal protection, frizz control, definition, and a long-lasting curl hold, so styled hair lasts longer. Leaving hair feeling soft and moisturised. Designed with, and used by salon professionals, delivering salon results at home.
Back up any hairstyle with an amazing tasty pear fragrance!
Great for helping to maintain long-lasting hairstyles on any hair type or length.
HOW TO USE
Apply through towel-dried hair, comb through for an even distribution. If wanting to create long-lasting curls, wrap hair around finger to activate textured waves. Dry from below, scrunching as you dry.